Ģirts Liniņš, Head of Marketing and New Products at "Rīgas saldējuma fabrika," noted that consumers are increasingly paying attention to product ingredients, including the amount of sugar in dairy products.
"This is one of the trends. Consumers are demanding [ice cream] not just in the snack category, but this actually stems from everyday food trends, people want something healthier, lighter, and more sustainable. These terms are very popular,” said the company representative.
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